Building products that customers love isn’t a magic, it requires:
FOCUS
Turn insights into a focused strategy by prioritizing problems, defining success, and aligning teams.
LISTENING
Listen to users, stakeholders, and data to uncover unmet needs and identify the right opportunities.
CRAFT
Transform strategy into intuitive, scalable experiences through research, systems thinking, rapid prototyping, and close collaboration.
VALIDATION
Validate assumptions, measure outcomes, and continuously iterate based on user feedback and product metrics.
FEATURED PROJECTS
Connecting business goals with user needs through product design
I’m a Product Designer based in San Jose, California.
With over 16 years of experience in Product design, I have a track record of leading cross-functional teams and creating scalable design systems that drive user retention, revenue, design efficiency, and customer satisfaction.
My work spans across advanced trading, healthcare, finance, tech, and real estate and I’ve had the privilege of partnering with high-profile clients such as OKX, Google, Atlassian, and Hines.
Committed to the traditions of creation and making. Eternal explorer. Day trader by night, focused on price action, flow & data.
Sasha Martynchuk