Building products that customers love isn’t magic, it requires:
FOCUS
Turn insights into a focused strategy by prioritizing problems, defining success, and aligning teams.
LISTENING
Listen to users, stakeholders, and data to uncover unmet needs and identify the right opportunities.
CRAFT
Transform strategy into intuitive, scalable experiences through research, systems thinking, rapid prototyping, and close collaboration.
VALIDATION
Validate assumptions, measure outcomes, and continuously iterate based on user feedback and product metrics.
FEATURED PROJECTS
Connecting business goals with user needs through product design
I’m a product designer based in San Jose, California, with 16+ years of experience turning complex systems into clear, scalable products.
I bring product, engineering, research, data, and business teams together to define direction, navigate ambiguity, and build reusable design systems. My work has contributed to stronger retention, revenue growth, delivery efficiency, and customer satisfaction.
I’ve worked across advanced trading, healthcare, finance, enterprise technology, and real estate, partnering with teams at OKX, Google, Atlassian, and Hines.
Committed to the traditions of creation and making. Eternal explorer. Day trader by night, focused on price action, flow & data.
Sasha Martynchuk