I build joyful user experience for brands
with purpose

process-diagram
1-stage

STAGE 1

Discover business, understand product needs

Digital products. We all use them. We send thumbs ups (also called "likes" if you are hip to the scene), we press a button and get a car within minutes, we go to a new city and our phone tells us where the groovy discoteque is and we can watch pretty much anything on our TV's without the need for a trip to the local VHS rental place. Understanding business stage, values, goals is the most important part while designing for business custumers.

— Understand business goals

— Define business stage

— Explore, create, expand values

— Business analytics

— Understanding custumers, creating user personas

2-stage

STAGE 2

Strategy is the brother of creativity

It can look good and feel good, but without a strategy it probably isn’t going very far. And so, before we actually start creating anything I start by getting to know you. Your hopes and dreams. Once we've figured out where you want to go I start to draft a map and create a route for how to get there. And I call it strategy and I send you a bill.

— Research

— Communications Strategy

— Product Strategy

— Analytics and Testing

3-stage

Creating delightful design

STAGE 3

Design is a tricky word. It means different things to different people. For me, design is the whole thing. It's the way it looks, sure, but it's also the way it works and the way it smells. It's the whole thing.

And so, the only way we can design something great is if all the pieces are great. One small mistake can ruin an otherwise great experience. And so I sweat the details, we are annoyingly fussy and we even care about the things that nobody else will notice. Because that's the kind of people we are. The annoying kind.

And that's what we call design. And then we send you a bill for it.

— User Experience

— Interactive prototypes

— Visual Design

— Ui animation

— Product Design

— Communication Design

4-stage

STAGE 4

Measure results

Have we achieved the intended goals? What are our future tasks? At the end of this stage we what get a measurable understanding of how successfully the project / sprint passed. An understanding of what will be done next.

— Collect data

— KPI's

— Conversions

— Monitoring Users

— A / B testing

THINGS I DO WELL

Digital Product Design
UX Design
Interactive Prototyping
Web Design & Front-end Development
Android & iOS Design Fluency
Brand Identity & Voice

Creative/Art Direction
Illustration

Content Strategy
Digital, Social & Experiential Campaigns
Video Direction & Script Writing